Mindset Podcast host Bryce Smith sat down with Michael Brandt! Michael is the Co-Founder and CEO of HVMN . Health Via Modern Nutrition (HVMN) launched the world’s first ketone drink in 2017 and then in 2022 H.V.M.N. launched v2 of their ketone product line, called Ketone-IQ . With Ketone-IQ they reduced the cost by 2/3rds and significantly improved the taste. Along with HVMN, Michael is an avid triathlete and holds a 2:42 personal record for the marathon.
“Health Via Modern Nutrition (HVMN) launched the world’s first ketone drink in 2017”
Ketones are a super efficient source of fuel for your brain , that leaves you feeling energized and clear-headed. Ketones help military operators increase their cognitive function during stressful and demanding missions. Your body normally makes its own ketones when you eat low-carb, fast, or do extend the exercise. The core innovation of Ketone-IQ is that it delivers the same ketone fuel in an affordable drink, that’s now available at hvmn.com, Amazon, Sprouts, and select gyms, stores, and cafes.
“The core innovation of Ketone-IQ is that it delivers the same ketone fuel in an affordable drink”
(01:29): How to have an analytical mindset in life (07:20): How does HVMN – Health Via Modern Nutrition start? (16:40): Business innovations (22:51): “Create new things that capture the spirit of the past” (27:57): What is the ketogenic diet? (38:23): Reasons behind Ketone-IQ invention (42:21): Gluconeogenesis on a ketogenic diet (44:47): Ketone-IQ: Uses and benefits (49:08): What is glycogen sparing? (1:00:33): How to grow your own prestige
“Create new things that capture the spirit of the past”
(use code “INVICTUS” to get 20% off Ketone-IQ)